From Struggle to Solution
Back in 2019, Sarah Mitchell was sitting at her kitchen table in Tamworth, surrounded by bills and bank statements. As a single mother juggling multiple expenses, she couldn't understand where her money went each month. Traditional budgeting apps felt disconnected from her reality – they didn't account for the unpredictable nature of Australian living costs or the unique financial pressures many families face.
"I realized that most financial tools were built by people who'd never experienced real money stress. We needed something different – something that actually understood our lives."
That frustration sparked what would become Zelthrivance. Sarah partnered with financial analyst Marcus Chen, who had spent years watching clients struggle with the same disconnect between financial advice and reality. Together, they started building a platform that actually made sense for real Australian families dealing with everything from irregular income to unexpected expenses.
What started as weekend coding sessions in Sarah's garage has grown into a comprehensive financial platform that's helped thousands of Australians take control of their finances. But we've never forgotten where we came from – that kitchen table moment when everything felt overwhelming.
